QUOTE (Chopper. @ Jul 5 2010, 01:26 PM)

QUOTE (stusblues @ Jul 3 2010, 08:45 PM)

While I understand the demand for real ale in The Blues Bar, I cant help wondering if it is a viable proposition. I mention this in terms of shelf life of the product. With a home game say every other week then any casks purchased and not fully used on matchdays will be soured by the time of the next game. Ideally with cask ale, once delivered and settled for 2-3 days then you should look to sell each cask within 3 days of it going 'live'.
Cask ale is a live product that does its conditioning in the cellar after delivery when the cask is vented unlike keg beers that are pasteurised during the brewing process and therefore have a longer shelf life, usually 3-4 weeks. Given that the smallest cask available is a firkin (9 gallons, 72 pints) then demand would need to be strong to avoid significant amounts of wastage.
Just a thought.
Demand from who? Real ale drinkers may have a pint or two.
Larger drinkers should be looked after as they put real money behind the Bar.
A decent Larger under £2.00 will sell and make money. Plus fruit shoots for the kids!
And bottles of Despreado for that special occassion and Stella is a must!
I know some people will only drink lager, but you'd be surprised how many people don't go anywhere near the Blues Bar before and after the game as no real ale is on sale. Of course the bar will have to sell lager and fruit shoots etc. But those who drink locally brewed real ale will also be boosting the local company who brews it, rather than some foreign beer conglomerate.
I also actually wouldn't be surprised if CFU gets more profits per cask from a local real ale than from a lager keg. And if 144 pints of ale can be drunk inside an hour by those at the 125 night, I'm sure there will be several who will have more than an "pint or two" in the hour before and after KO.